At this stage of my study, the area that attracts me the most in Strategy Planning. As I have no prior education in the field of communication, advertising, design or media, creative and media agencies are out of my target list. The reason i want to be a part of the planning department is because it seems to be everything about advertising packed into one. It requires thoughtful research and thinking, as well as creative ideas about the direction of the brand or campaign.
In terms of skills and knowledge, I don't claim to be the most hardworking or intelligent student. Many students in the course have worked in the industry and have much deeper knowledge than I do and others just simply work harder than I do. I would consider myself as a better employee than a student, because I somehow take more responsibilities in others' work and business, rather than my own grades. However, that being said I am confident that I have learn what I need to enter the industry, and because at this stage of my life, this is what I want to do the most, I am very eager to learn from the real world and ready to push myself.
Although I grew up in Australia since 8 yrs old, I am still very familiar with the Hong Kong and asian culture and I would actually like to start my career in Hong Kong. Partly because I have never really experienced what it's like to work there, but also I find myself having a great advantage of speaking fluent English, Chinese, Cantonese and although not relevant, conversational Japanese. As Hong Kong is one of the major city that links up the Chinese market and the Western market, I feel like it is an exciting place to work at with opportunities to venture into the China market as well as other Western countries.
The challenge would be adapting to the fast pace living style and the fact that I have no prior working experience I guess.